From braided rings and chunky hoops to gemstone necklaces and tennis bracelets, the best affordable jewelry brands on the market provide timeless, multi-generational pieces that we’re heart-eyed over.
But, the price in the fine jewelry area can be daunting at times, especially when ordering online. Let’s face it — after a while, stock images of rose gold, sterling silver and diamonds all look the same.
After consulting with a gemologist to roundup the best engagement rings to buy online, we realized while diamonds are great and all (in fact, they’re a girl’s best friend), there are so many other dainty, paperclip-inspired, and colorful options waiting for you to add them to your e-shopping cart.
Best affordable jewelry brands
We did the research for you, tried out some pieces, and corralled the best affordable fine jewelry brands to shop from online. From Mejuri’s minimalist gold to Gorjana’s unique finds, your next bracelet, necklace, ring or pair of earrings is waiting.
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Check out our FAQs on all things affordable jewelry and shopping once you find what you’re looking for!
About the brand: Based in Laguna Beach, Calif., Gorjana “offers jewelry that you’ll live in, love always and layer every day.” And, the brand is driven to give back, including matching customers’ donations and donating jewelry for charity auctions.
If you’re all about the gold layering necklace or gold chain trend (but not too chunky), Gorjana has all of its pieces catered just to you. Not into the plain gold bracelet? This pearl style is calling your name.
Let’s call it straight — Gorjana is one of the most affordable options on this list. Even its fine jewelry edit has a shimmery white topaz ring just under $200.
Shipping: Same-day shipping available in certain locations; free standard shipping | Returns: Accepted within 30 days of purchase | Price range: $25 – $375
About the brand: Founded by Kendra herself, designer Kendra Scott found a “white space in the jewelry market for quality styles and stones at an affordable price” — so, she set out to create pendants, bracelets and more for a community of jewelry lovers. The brand is also available on Amazon.
Popular in the South, Kendra Scott is a tried-and-true favorite that people instantly recognize with its classic pendant necklace and dangling earrings, specifically.
I was gifted two neutral shades of the pendant by my mother and sister and they are a lovely addition to a floral outfit. Plus, the drop earrings are one of my favorites to wear with a LBD. Plus, how can you pass up a beautiful, festive ring set?
Shipping: Free on eligible orders (does not include Alaska, Hawaii, or Puerto Rico) | Returns: Free return shipping provided | Price range: $25 – $8,995
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Best Minimalist: Aurate
About the brand: If you dream of bathing in diamonds, but haven’t manifested the funds to do so, the designs from Aurate have you covered. They use conflict-free diamonds and sustainable gold and craft each piece to last for years to come. Price-wise, there are more than a few options for well under $1,000, so you can outfit yourself without breaking the bank.
We love the lovely Diamond Bezel Necklace ($360). It’s simple and elegant and can be worn every day. There’s also an incredible ring section, featuring gemstones, simple lines, and modern detailing. Any one would look amazing on your finger.
Shipping: International shipping is available, as well as domestic | Returns: Available within 15 days of your order fulfillment | Price range: $20 – $18,000
About the brand: Since 2018, the designers of Ana Luisa have been crafting fine jewelry that is not only gorgeous but earth-friendly. Known for its sustainably stylish options with a modern but timeless aesthetic, every item is waterproof, tarnish-proof and designed to last a lifetime. Best of all, looks start at $50, making it one of the best affordable fine jewelry brands around for those who care about the planet and their wallet.
We can’t get enough of the pieces from the solid gold collection. From the dainty and cool Gold Threader earrings ($120) to the sophisticated Gold Signet Ring ($195), we want each item in our jewelry box. Every piece comes with a 2-year warranty, ships free, and is made from 100% recycled gold, so no worries about having an allergic reaction or skin staining. Regardless of which item you go with, you’ll love how it seamlessly adds a touch of elegance to your daily ensemble.
Shipping: International shipping available, as well as 2-day express | Returns: Accepted with original tags/packaging 30 days from purchase | Price range: $48 – $225
About the brand: A retailer honing in on a “whimsical perspective” with its wide selection of baubles (aptly defined as “trinkets, decorations or accessories”). With unique embellishments, it’s one of the most well-priced brands that still delivers quality.
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You’ve most definitely heard of Baublebar, the hub of statements that add some flavor to your outfit.
The brand has a generous fine jewelry collection, clad with my all-time favorite tennis necklace and some of my favorite four-pack huggies earrings. And, the quality’s certainly there.
Shipping: Free shipping on orders over $75 | Returns: Unless marked final sale, all items can be returned 30 days from purchase date | Price range: $48 – $325
Best for Rings: Mejuri
About the brand: Mejuri is all about empowering women to “buy the damn diamond” yourself, to work toward a 100% sustainable supply chain and to deliver quality jewelry at fair prices.
We wrote a Mejuri review highlighting our first impressions of the brand’s rings and earrings and, after much research and deep-dives into its site, the brand is best known for its minimalist, gold rings that are impeccable for stacking.
Some personal favorites include the Bold Chain Ring (such a beautiful piece!), the Stacker Ring (great to order a few sizes up for your pointer finger) and the Honey Signet Ring for a sweet accent. Not to mention, all of its pieces are of exceptional quality and can withstand showers, baking, and more.
Shipping: Free shipping on orders over $75 | Returns: Free returns and exchanges to the UK, U.S., Australia, Germany, and Canada | Price range: $38 – $8,400
About the brand: A NYC-based retailer, founded by Adina and named ‘Adina’s Jewels’ after her late grandmother, after she decided to go big or go home with her hobby of designing and curating jewelry. She’s been “determined to offer a unique line of trendsetting jewelry, at a reasonable cost, to fashionistas all around the world.”
I’ve heard of Adina’s Jewels all over social media and a standout is definitely their Pavé Butterfly Initial Choker. Get it with your partner’s initial and the piece instantly turns into something sentimental and special.
The brand’s 14K Fine Gold Jewelry collection, in particular, features pieces from $250 to $1,500, with the brand also offering beautiful huggie earrings, dressy cocktail rings, and dainty bangles to choose from, among other styles.
Shipping: Prices start at $4.95 for standard shipping | Returns: Accepted within 14 days from delivery; personalized jewelry not accepted | Price range: $18 – $1,000
About the brand: Monica Vinader is celebrated for its timeless elegance and contemporary designs that have garnered a loyal following among celebrities and style icons alike. With a focus on craftsmanship and ethical sourcing, each piece is meticulously handcrafted using the finest materials, making them both luxurious and sustainable. From delicate chain bracelets to personalized pendants, Monica Vinader’s jewelry effortlessly transitions from day to night, making it a favorite among Hollywood’s elite.
Shipping: Free to UK and U.S. | Returns: Free returns; exchanges or refunds within 100 days of purchase | Price range: $70 – $600
About the brand: JamesAllen.com is a premier online fine jeweler that offers a customized diamond selection (earth or lab-created), free resizing if needed, and a ring try-on feature that’s like no other.
Though we wrote about how JamesAllen.com is a standout for diamonds, specifically, we accredit the online jeweler as a wonderful gift for any occasion. With quality diamonds and an endless array of fine jewelry pieces, it’s wonderful if you’re seeking quality and personalization.
Shipping: Free worldwide shipping! | Returns: Accepted (for free) within 30 days of delivery; must be in mint condition and unworn | Price range: $90 – $1,000 (fine jewelry)
About the brand: A jewelry company based on “love, beauty and high karat gold,” Auvere derives from the Italian word avere, which means “to have, to own, to hold, to wear and to receive.” It celebrates the art of wearing, passing it down and celebrating fine pieces.
You’ve never seen gold like this before. And, the brand really knows its gold.
With a personal favorite that nearly never comes off my finger —the Heartbeat Ring — I’ve been colored obsessed with the luxe feel of 22K gold. Plus, the brand delivers quality unisex necklaces and chains, bracelets and cuffs and the richest gold and silver rings with exceptional detail to each piece.
And, the high-quality affordable gold jewelry comes in the most luxe-looking purple box.
Shipping: Free standard shipping; expedited shipping available for a $35 flat fee | Returns: Accepted in original condition within 30 days of delivery | Price range: $100 – $13,000
Best for Bracelets: IceLink
About the brand: An “approachable but unique luxury jewelry brand,” with expert-crafted pieces spearheaded by a father-daughter duo.
IceLink is popularly known for its watches so there’s no shock factor that its bracelets are another wrist candy worth investing in. Of course, they also have other sparkles, such as rings and earrings. Take your pick. We sure will.
Shipping: Free shipping on orders over $50; free international shipping on orders of $250 or more | Returns: Accepted within 30 days of purchase | Price range: $30 – $4,500
About the brand: A retailer that values responsibly sourced diamonds and other gems and was founded by Beth Gerstein and Eric Grossberg with the mission to “raise the ethical standards of the diamond industry and create a new way to buy beautiful fine jewelry.”
As one of our top recommended brands for engagement rings, there’s no question Brilliant Earth does a *brilliant* job with its fine jewelry. Staying true to its name, the brand is a certified member of the Responsible Jewelry Council and even has its jewelry boxes crafted with wood sourced from the Forest Stewardship Council.
Now onto the pieces: it offers wonderful diamond stud earrings, the finest tennis bracelets and hundreds of gemstone rings to choose from, among other styles. If you’re looking for splurge-worthy quality, you got it.
Shipping: Free shipping to UK, U.S., Canada, and Australia | Returns: Free returns within 30 days of purchase | Price range: $95 – $80,000
About the brand: Known for its beautiful hand-stamped jewelry, Made By Mary creates pieces that “embody what’s meaningful to you and connects you to your most precious memories, people and milestones.
As a quaint shop, Made By Mary is a lovely option for gifts and meaningful pieces. From dainty disc necklaces to charming beaded and chain bracelets, the brand is the ultimate accessories shop that’s the most affordable we found.
While most brands in this edit have pieces as low as $5, Made By Mary is one of the most budget-friendly that maintains great quality. Plus, all of its pieces exude a girly flair.
Shipping: Time frames vary depending on location (determined at checkout), but most items ship between 1-4 weeks | Returns: Accepted within 30 days of delivery date | Price range: $20 – $300
About the brand: With more than 125 years under its belt crafting fine jewelry, Swarovski is a household name known for innovative, timeless pieces.
Seen in virtually every shopping mall and outlet center, there’s a reason why Swarovski is everywhere you go. Its quality is superb, its pieces are one-of-a-kind and its styles are perfect to gift.
I have a gold bracelet from the retailer and couldn’t be happier with how it looks. And, its unique cuff design is unlike anything I own. Plus, you’ll be able to find something you can afford with its specialized brackets that have quality written on every tier.
Shipping: Free standard shipping on orders over $75, $6.95 for all other orders; express shipping is $20 | Returns: Accepted up to 14 days from delivery date | Price range: $21 – $250,000
About the brand: Grown Brilliance is a show-stopping brand that aims to “strip away friction and ambiguity in the online diamond buying process” by offering high-quality jewels — and its jewels are nothing short of the best quality.
Whether shopping for necklaces or earrings, you’ll have a lovely time looking at all the timeless pieces on its site.
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Shipping: Free 2-day shipping; signature is required for all deliveries | Returns: Free returns within 30 days of purchase | Price range: $195 – $5,000
About the brand: Designer Alexis Bittar is often credited with bringing back costume jewelry back in style. He’s collaborated with Jason Wu, and his creations have been worn by former First Lady Michelle Obama. His collections feature gorgeous statement pieces with gemstones, intricate detail and lots of sparkle that anyone would love.
We adore the showstopper Dream Rain Post Drop Earring ($375). Made of lucite and 14 karat gold, they’re hand-carved and polished, and would look perfect with a simple LBD. We also fancy the sculptural Solanales Gold Crystal Interlocked Cuff Bracelet ($375). No need for a necklace, earrings or even a fancy bag with it on your arm. It’s a stand-along piece, daring, artistic, and unforgettable as they come.
Shipping: Prices range from $8 (ground) to $27 (express next-day) | Returns: Available within 21 days of purchase | Price range: $85 – $2,400
About the brand: Astrid & Miyu is a contemporary jewelry brand renowned for its chic and minimalist designs that effortlessly blend classic elegance with modern aesthetics. The brand is celebrated for its diverse range of styles, offering pieces that cater to various tastes and preferences.
From delicate and dainty pieces ideal for everyday wear, like the Essential Crystal Charm Bracelet ($80), to bold and statement-making jewelry perfect for special occasions, Astrid & Miyu has something for everyone. Their attention to detail and commitment to quality craftsmanship make them a go-to destination for those seeking timeless, minimalist accessories.
Shipping: Free delivery within 8-10 days; express free on orders over $175 | Returns: Offered within 28 days of purchase; customized products are not available for return | Price range: $55 – $400
About the brand: Roxanne Assoulin is a renowned jewelry designer celebrated for her distinctive and vibrant creations. With a unique approach to design, Assoulin has become synonymous with playful and colorful accessories that effortlessly elevate any outfit.
Her signature use of enamel and bold, stackable designs has garnered widespread acclaim, making her pieces a favorite among fashion enthusiasts. Roxanne Assoulin’s collections showcase a harmonious blend of sophistication and whimsy, clearly seen in the mismatched Marvelous Drop Earrings ($99), ensuring that each piece exudes a sense of joy and inspires individuality in everyone who wears them.
Shipping: International shipping available; FedEx overnight available | Returns: Accepted within 14 days of delivery, if in perfect condition | Price range: $30 – $975
Best New York-Based: Catbird
About the brand: Catbird is a Brooklyn-based jewelry brand recognized for its ethereal and artisanal creations. Specializing in delicate, handcrafted pieces, Catbird has become a beloved name in the world of fine jewelry.
The brand is particularly acclaimed for its dainty stacking rings , unique engagement rings ($745), and whimsical designs that capture a sense of romance and mystique. Catbird’s commitment to sustainable and ethical practices adds an extra layer of appeal, making it a go-to choice for those who appreciate both craftsmanship and conscious collecting in their jewelry.
Shipping: Cost $6 – $15; standard delivery within 3-5 days | Returns: Accepted within 10 days of purchase; a $6 fee is deducted from your refund | Price range: $14 – $14,000 (for engagement rings)
Best Bridal: Shashi
About the brand: Shashi is a contemporary jewelry brand that has gained popularity for its modern and accessible designs. Known for blending global influences with a touch of glam flair, Shashi creates pieces that resonate with statement-making and minimalist brides alike.
The brand offers a wide array of jewelry, often featuring delicate details like beads, charms, and semi-precious stones. Shashi’s commitment to providing stylish yet affordable accessories has made it a favorite among fashion-conscious individuals seeking versatile pieces to complement their wedding look as much as their everyday style.
Shipping: Free shipping on orders over $150 | Returns: Accepted within 30 days of purchase; return fee waived if you opt for store credit | Price range: $55 – $400
About the brand: Cult Gaia brings a refreshing twist to the world of jewelry with its innovative designs that blend artistry with functionality. Each piece is a statement in itself, crafted with meticulous attention to detail and a keen eye for unique materials and shapes. From bold geometric earrings to intricately woven bracelets, Cult Gaia’s jewelry collection effortlessly combines sophistication with an avant-garde edge.
Shipping: Free shipping on orders over $150 | Returns: Only accepted with domestic orders; accepted within 14 days of purchase | Price range: $150 – $350
Best for Ear Parties: Studs
About the brand: Studs is the ultimate destination for curated ear parties, offering a diverse range of earrings designed to mix, match, and stack for personalized style expressions. With a focus on quality, comfort, and affordability, Studs empowers individuals to create unique ear looks that reflect their personalities and moods. From dainty studs to statement hoops, Studs has something for every ear party enthusiast.
Shipping: Free shipping on orders over $75; shipping prices start at $6 | Returns: Returns accepted within 21 days of purchase | Price range: $15 – $100
About the brand: If you prioritize shopping for conflict-free diamonds and from a jewelry brand with sustainable manufacturing, look no further than Blue Nile. Its array of premium-grade offerings not only looks luxe but has an eco-friendly feel so you’ll feel good about your splurge.
Meet one of our favorite brands for fine jewelry: Blue Nile. Everywhere you look, you’ll find quality and precious gemstones and diamonds you’ll want to add to your wishlist.
Take the Oval Sapphire and Diamond Pendant, for example. It looks like something Kate Middleton would wear (and will never go out of style). Also, its Pear-Shaped Ruby Stud Earrings with Diamond Halo are another regal-looking option you’ll want to wear on every formal occasion, much like its Premier Diamond Tennis Bracelet.
Shipping: Fast, free, and secure shipping with every order | Returns: Accepted 30 days from shipping date | Price range: $40 – $99,000
FAQs
What are the best affordable jewelry materials?
When shopping for affordable jewelry, focus on durable and cost-effective materials:
- Sterling silver: Affordable and versatile, sterling silver is an excellent choice for everyday wear.
- 14k gold: More affordable than higher karat options while still offering durability and quality.
- Vermeil: Gold-plated silver that provides a luxurious look at a lower price point.
- Stainless steel: Highly durable and resistant to tarnishing, making it ideal for frequent wear.
What styles of jewelry are worth buying?
Invest in classic pieces that will remain fashionable for years to come:
- Diamond stud earrings: A versatile staple that can be worn with any outfit.
- Pearl necklace or earrings: Elegant and timeless, pearls add sophistication to any look.
- Simple chain necklaces: Versatile pieces that can be worn alone or layered.
- Tennis bracelets: Classic and sparkly, these bracelets complement both casual and formal attire.
These styles are not only fashionable but also durable, making them excellent long-term investments.
How do I care for my jewelry?
Proper care will extend the life of your jewelry:
- Clean regularly: Gently wipe pieces with a soft cloth after each wear to remove oils and perspiration.
- Store properly: Keep jewelry in a fabric-lined box or individually wrapped in tissue to prevent scratches.
- Avoid exposure: Remove jewelry before swimming, exercising, or using household cleaning products.
- Professional cleaning: Have your jewelry professionally cleaned and inspected annually.
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What else should I look out for when shopping for affordable jewelry?
When purchasing jewelry, consider the following:
- Return policy: Look for retailers offering at least a 30-day return period for unworn items.
- Insurance: For more valuable pieces, consider adding them to your homeowner’s or renter’s insurance policy, or purchase a separate jewelry insurance policy.
By following these guidelines, you can build a collection of affordable, high-quality jewelry that will last for years to come.
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