Social media

The app formerly known as Twitter is planning a big push on holiday ads, with an updated ad...

Well, that escalated quickly. After announcing its new Friend Map feature yesterday, Instagram has been flooded with misguided...

These days, accurate performance measurement can be difficult, with consumers often referring to a range of initial touchpoints...

Snapchat has published its latest performance report, which, in the topline results at least, shows steady increases in...

These have been floating around in testing for a little while, but today, Instagram has confirmed that it’s...

UPDATE: TikTok has informed SMT that this option is not live in TikTok Ads Manager, and has not...

So what are the big shopping trends on TikTok in 2025? That’s the focus of TikTok’s first-ever U.K....

More assurance for Meta advertisters, with third-party ad data verification provider DoubleVerify today expanding its post-bid brand suitability...

Reddit has published its latest performance report, showing steady increases in ad revenue and usage in Q2 2025,...

Meta has published its latest performance report, with the company once again seeing increases in both usage and...