BlueSky is pitching itself as a Threads alternative now

BlueSky isn’t trying to replace Twitter, all of a sudden. Instead, it’s making a pitch to replace Threads, Meta’s Twitter alternative.

The social media platform created an account on Threads this week and immediately began pitching itself as an alternative to the site. Threads has come under fire lately for its haphazard content moderation and a rise in posts that are clear engagement bait. BlueSky was more than happy to claim it does a better job at all that Threads gets wrong.

“heard people were talking about us … so we created an account to share some more information!” the BlueSky account wrote on Threads, before getting into its content moderation policies and how its platform works.

Shade about Threads, on Threads.
Credit: Threads / bluesky_social

BlueSky pitched the idea that its moderation is largely left into the hands of users and that posts get engagement by…being actually engaging. It also noted in a different post that it wasn’t owned by someone like Mark Zuckerberg.

It wrote: “we’re not like the other girls… we’re not owned by a billionaire.”

Threads, BlueSky, and others all popped up as Elon Musk reimagined Twitter into what we now see on X. There really hasn’t been a collective migration to one site or another, but rather a gradual fracturing of the site Twitter once was.

Though for many, there really has been no alternative to Twitter — it takes time to build that user-base and familiarity — and they’re sticking with the often-faulty X, for better or worse.