Tech

How Best Buy will be compete with October Prime Day 2024


If you know anything about nature and the circle of life, you would know that Amazon announcing dates for its October Prime Day also means that news of fall sales events from other retailers like Best Buy are also looming — if not out already.

Yes, Best Buy dropped its huge fall savings schedule the same week that the Prime Big Deal Days schedule was confirmed (actually, Best Buy’s plan came a day earlier). Best Buy’s event, which is being framed as a countdown to the holiday season, is technically split up into several sale events spanning from Sept. 27 through Oct. 25. Quietly baked into the agenda is one of its iconic 48-hour flash sales that just happens to fall Oct. 8 and 9 — the same start and end dates as Amazon’s October Prime Day.

As you start to spiral over the mere mention of the word “holiday” in mid-September, let’s break down Best Buy’s pre-Black Friday timeline:

Mashable Deals

  • Exclusive Member Sale: From Sept. 27 to 29, Best Buy Plus and My Best Total members will get exclusive access to offers on big tech items like laptops and TVs — huge, because we actually prefer Best Buy’s selection (and reliability) of deals on premium laptops and TVs to Amazon’s. (Like Prime, these are paid plans, but My Best Buy Plus is almost $100 cheaper than Prime per year. Just saying.)

  • Apple Trade-Up Event: From Sept. 30 to Oct. 20, you’ll be able to squeeze a little more out of your Apple Watch, MacBook, iPad, iMac, and unlocked iPhone trade-ins by unlocking savings on the newest Apple devices.

  • 48-Hour Flash Sale: From Oct. 8 to 9, Best Buy’s annual Flash Sale will offer big deals on TVs, gaming gear, laptops, monitors, and more tech. Again, this is the unofficial Prime Big Deal Days competition, and we’re seeing nothing about a paid membership being required to participate in this one.

  • Prep for the Holidays Event: Starting on Oct. 21, even more pre-holiday deals will start popping up.

  • Three-day Gaming Event: Starting on Oct. 25, Best Buy’s gaming selection will be getting the special sale treatment in honor of the release of Call of Duty: Black Ops 6. Expect deals on gaming software, major consoles, controllers, and other accessories.

By the end of October, expect Best Buy to be in full Black Friday mode. The retailer didn’t mention this in certain terms, but context clues tell us everything: Last year, Best Buy’s Black Friday sale began with early access for paid members on Oct. 27, then opened up to everyone on Oct. 30.





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