Swisse, Comvita, Yakult, and nutra firms on driving the eco agenda

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In the first of our monthly long-form multimedia series, VitamINSIGHTS, that shines the spotlight on the most pressing business and operational topics concerning the industry, we reveal the latest sustainability insights from Swisse, Comvita, Yakult, Sirio Pharma, and more.

The size of Asia Pacific’s supplement market was US$107.5bn in 2019 and is projected to grow at a CAGR of 6.46 per cent by 2025, according to Grand View Research.

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But within the burgeoning market, consumer preferences are clearly shifting towards products that deem to be more sustainable.

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Part I: Sustainability on land – a look into botanicals and honey  

Against this backdrop, companies such as Swisse have incorporated ingredient sustainability through partnerships and new product launches.

Towards the end of last year, Swisse Earth – a new range of vegan powder blends was launched. The tagline is to “touch the planet as lightly as possible whilst creating beautiful, efficacious wellness products.”

According to the company, this is a step to its sustainability goals and also resonates with consumers who are environmentally conscious.

All products under the range contains Kakadu Plum sourced via a partnership with the Mamabulanjin Aboriginal Corporation – a not-for-profit organisation supporting the Aboriginal communities.

Another unique part of the range is that some of these ingredients are upcycled – such as green banana used in its Beauty Cleanse SKU.

Watch the following interview with Ana Laskova, associate marketing director ANZ at Swisse to find out more about the new range. 



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